Marketing Connection Committee
The new FEDMA Marketing Connection Committee is a platform, a think tank and a centre of excellence for the whole Direct Marketing industry. It aims at offering to you:
Exchange of experiences on trends and opportunities, development of better understanding of threats and developments of the industry.
Development of a communal understanding to enable you to present a positive image of the DM industry and usage to press and institutions.
Ideas concerning the future of DM as a think tank for new ideas to increase offer and demand.
- Pascal de Greef, bpost
National Direct Marketing Associations, Marketers, Mailing Houses, Catalogue Companies, Postal Operators and other important sector stakeholders.
Participants will be in majority from the business side, for example marketing and strategy divisions of DMAs and companies.
The debates will help to interconnect the various stakeholders of the Direct Marketing industry, to foster better communal understanding of the industry to inspire further consumer trust and project a positive image to the media and the institutions.
Discussions will offer to FEDMA members the opportunity to analyse the underlying dynamics of the direct marketing world, especially its opportunities, its trends, its technologies and channels of communications to better leverage the existing tools, to bridge the gap between digital and physical to unlock the full potential of Direct Marketing. Thus, this Committee will contribute to the larger European objectives of cross-border services, strengthening of the Single Market, sustainable growth and employment.
The coming meetings will focus on the following topics:
- How to sell DM? (December 2012)
- How to promote DM to consumers, press and institutions?
- (March 2013)How to integrate DM into e-commerce?(June 2013)
- What does the future hold in terms of technology? (October 2013)
- Ms. Géraldine Proust gproust(at)fedma.org