Please send us an eMail to info(at)fedma.org for your copy of the Executive Summary for the 2010 FEDMA Pan-European eMail Marketing Benchmark Study. The summary has 16 pages of information on the main findings and 8 graphs.

Your guide to eMail marketing in Europe. Find out what works, how it works and how eMail marketing can generate higher response rates. The study includes a comprehensive legal overview for electronic marketing in 23 countries.

Please note that for FEDMA/DMA Members and for the companies that participated in the study the price is 199 Euro per copy.

Price per copy: 299 EUR.

FEDMA delivers only cash in advance, including postage and packaging. Please order using this form. You may fax it (fax no. +32 2 7789922) or send in after scanning by eMail to mfiquet(at)fedma.org. If you have questions please call +32 2 7794268

New updated version! An extensive list of the available preference lists across 31 countries. This publication will  provide you with important information and contact details to the available reservation lists on a pan-European scale.

Price per copy: 85 EUR

FEDMA delivers only cash in advance, including postage and packaging. Please order using this form. You may fax it (fax no. +32 2 7789922) or send in after scanning by eMail to mfiquet(at)fedma.org. If you have questions please call +32 2 779426.

Published in 2007, drafted by Tim Walsh with an introduction by MEP Markus Ferber, the report gives an overview of the European Postal Market, ahead of the liberalization process. The report sizes the wider EU mail market in terms of revenues and employment, and discusses the key industry trends both in the postal space and in related mail services’ segments.

Adopted in 2008, and drafted by the FEDMA Environment Committee, the document offers a starting point for FEDMA members to reduce waste and improve the quality and relevance of their DM campaigns. The Recommendation refers to company policies, energy efficiency, data management and production.

This essential instrument represents an interpretation of the European Data Protection Directive in terms designed to be understood by direct marketers; in some areas of the Directive where practice already goes beyond the level set by the Directive – or where FEDMA recommends that it should – such higher standards of practice are incorporated.