New FEDMA leadership: Dialogue on Data Privacy is Key
FEDMA’s newly-elected leadership have cited the organisation’s strategic focus on promoting businesses’ awareness and understanding of consumer data protection and privacy as key to fostering continual growth of Europe’s multi-billion-Euro one-to-one marketing industry.
Diana Janssen and Dr Sachiko Scheuing were elected co-chairs of FEDMA – the Federation of European Direct and Interactive Marketing Associations – at the organisation’s recent AGM held in Brussels. FEDMA comprises of national DMAs, industry associations, and multinationals of Europe.
Speaking at news of their election, Janssen and Scheuing said as co-chairs their focus will be to put consumer data protection and privacy at the centre of FEDMA’s public affairs, PR and educational activities to support its mission of driving growth of Europe’s €47-billion (Deloitte, 2013) one-to-one marketing industry.
Through its many activities, FEDMA is dedicated to building the business of cross-border direct and interactive marketing, both through its vast network of contacts and businesses within and beyond Europe and by representation within the institutions of the European Union.
FEDMA's mission is to:
Protect;the European direct and interactive marketing industry and the interests of our members. FEDMA aims to encourage the European institutions to ensure a healthy commercial and legislative environment within which the one-to-one industry may prosper.
Promote members, governments, media, businesses and consumers about the European direct and interactive marketing industry and encourage education and training for the sector.
Inform members, governments, media, businesses and consumers about the European direct and interactive marketing industry and encourage education and training for the sector.