This is how FEDMA helps to 'Protect' the DM-industry as a whole
FEDMA Public Affairs & Self Regulation Division
- monitors closely all EU initiatives which may have an impact on the dialog marketing sector; to address and defend the interest of its members at the EU level, for instance via written position papers, briefing papers, press releases and participation in EU Institutions’ hearings and workshops
- elaborates self-regulatory codes for the healthy development of the sector
- works in close co-operation with FEDMA members and other organisations
Our staff works full time on all EU issues with an impact on the dialog marketing industry, in particular the regime for commercial communications, e-commerce, data protection and postal affairs. Regularly they publish 'The Weekly Update', an electronic newsletter providing FEDMA’s members with up-to-date information on all EU developments concerning dialog marketing.
Working in close co-operation with FEDMA members
In order to inform members about EU initiatives, promote discussions, and establish actions, FEDMA has created the following committees and councils - Legal Affairs & Ethics Committee, Postal & Environmental Affairs Committee and the List Council. From time to time special task forces are also set up, with the aim of drafting self-regulatory codes to be approved by the Board of Directors.
If you are a FEDMA member and would like to become involved in our lobbying activities, why not join one of our Councils?
Working with other organisations
FEDMA works closely in collaboration with other organisations such as the ICC (International Chamber of Commerce), EACA (European Association of Communications Agencies), EADP (European Association of Directory and Database Publishers), EMOTA (the European Mail Order Trade Association), ENPA (European Newspaper Publishers’ Association), EPC (European Publishers Council), EUROCOMMERCE, IAB (Interactive Advertising Bureau), UNICE (Union of Industrial and Employers’ Confederations of Europe), and WFA (World Federation of Advertisers).
FEDMA also looks after the secretariat of the Postal Users’ Group (PUG). The main purpose of this group is to exchange ideas and positions with other organisations, and to draft, when necessary, joint position papers.