IAPP DPC: Can privacy by design fund a free internet for users?

FEDMA is delighted it will be hosting for the third year in a row a high-level panel at the upcoming IAPP European Data Protection Congress in Brussels next month.

The panel, titled Can privacy by design fund a free internet for users?, will take place on Thursday 16 November from 16:45 to 17:45. It will comprise of the following panelists:

• Alexandre Lépine, Legal Officer, European Data Protection Board (EDPB)
• Karolina Mojzesowicz, Deputy Head of Unit Data Protection, European Commission
• Gilbert Hill, Privacy Technologist, IndustryCommissioner to UK Data & Marketing Regulator
• Sachiko Scheuing, CIPP/E, European Privacy Officer, Acxiom [Moderator]

Long associated with newspapers, radio, and television, ad-funded business models are nowadays common for many online business – which democratizes access to information across society. Yet, today’s use of personal data underlying these models and aimed at creating advertising experiences supporting publishers' revenue is criticized because of the risk of turning data into a commodity. Next to an expanding jurisprudence on the topic – Irish DPC on Meta's personalized advertising, Garante’s investigation over paywalls – the European Commission is preparing an initiative on cookies, consumer empowerment, and digital advertising to incentivize alternative data monetization models.

Our panel will explore what level of privacy by design can balance the fundamental right to data protection with the fundamental right to conduct a business as per Recital 4 GDPR. The panelists will consider the evolving data protection framework, new EU legislation, Privacy Enhancing Technologies, and privacy-oriented business models, including data unions, data clean rooms, and pseudonymization.