POLICY AREA
Position Papers
FEDMA works for a thriving European data and marketing industry that balances privacy and innovation to cultivarte customer trust and sustainable long-term value.
By advocating for the interests of its members, FEDMA's policy initiatives revolve around four key areas: consumer protection, data transfers, digital economy, and privacy & data protection.
In addition, FEDMA offers a member-exclusive policy tracker that provides an up-to-date overview of the files included in the data-driven marketing spectrum. This tracker gives members insight into the latest and upcoming developments and offers an overview of what happens in the sector
Digital Economy
Privacy & Data Protection
FEDMA response to EDPB Guidelines on Legitimate Interest
25 November 2024Industry statement on EDPB Opinion: AI model training & data use
31 October 2024Industry calls for revamping the GDPR risk-based approach
26 July 2024Joint industry letter on GDPR enforcement rules
18 March 2024
Consumer Protection
FEDMA position paper on the withdrawal button in financial services contract Directive
20 March 2023FEDMA position paper on Digital fairness – fitness check on EU consumer law
16 March 2023FEDMA answer to the new Consumer Agenda public consultation
2 October 2020FEDMA additional paper for the new Consumer Agenda public consultation
2 October 2020Data Transfers
Industry’s amendments on ePrivacy Croatian Presidency proposal for article 8
20 March 2020FEDMA paper on our support for ‘adequacy plus’ decision for the UK
30 August 2018FEDMA answer on building a data economy communication
27 April 2017ICDP co-signed letter on the free flow of data initiative to the Council of the European Union
4 December 2016
