Become a member
A FEDMA membership would provide you with an ideal forum for best practice exchange, as well as influence - and the latest information - on decisions made by the European Institutions. As new privacy laws are constantly being discussed, we understand the importance of dealing with at times an overwhelming amount of existing and new legislations at European level.
A FEDMA membership also provides access to our Legal Affairs Committee, which meets 4 times a year, with legal and marketing experts from FEDMA’s industry members and DMAs (Data and Marketing Associations) in key European countries.
Find the full list of our members here.
Our policy priorities for 2024-2029
Coherent and Harmonized Legal Framework: Establishing a unified legal framework is crucial to coordinate authorities, prevent overlaps with upcoming laws, minimize legal fragmentation, and favor legal certainty;
A Structured Dialogue with Stakeholders: Structured dialogue should align with long-term goals, enabling efficient contributions from relevant parties to interpret new legislation, particularly its interaction with the GDPR, through proactive consultations and sector-specific approaches using self- and co-regulatory tools;
Risk-based innovation and trust: Balancing fundamental rights with innovation and competition in the evolving digital landscape requires a flexible and pragmatic approach on interpretation and enforcement, emphasizing accountability and risk assessment.
Read our full manifesto here: FEDMA’s Policy Priorities 2024-2029
Be informed
Receive incisive real-time information on breaking data marketing related issues, through FEDMA’s Alerts, Newsletters and Publications:
- Real-time feed on breaking news through internal social media, covering FEDMA meetings on key legislative files;
- An ad hoc legal affairs newsletter with articles from the FEDMA team updating you on key legislations and an insider view on data protection, privacy, and other relevant topics;
- A biweekly newsletter with press articles, studies, and events on key legislations and an insider view on data protection, privacy, the digital single market, EU affairs, and any pending court cases that might influence the interpretation of the legislation;
- Free access to the Legal Fact Pact, Sustainability Best Practices Guide, Policy Tracker and other resources;
- Possibility of a personalized briefing event/webinar for your members/organization in your city (travel costs extra).
Be heard
Opportunities to get involved on issues that matter to you
- Join our working groups on issues that matter to you (FEDMA code of conduct and GDPR implementation WG, ePrivacy WG, EDAA/TCF Working Group, consumer affairs Working Group, Sustainability, etc.);
- Contribute to the development of our industry’s position at the national level;
- Opportunity to shape FEDMA’s agenda and propose new policy priorities;
- Opportunity to be elected to the FEDMA Board of Directors.
Join our ethics driven community
Opportunities to participate in our network of activities:
- Four annual Legal Affairs Committees to represent the views of your organization, together with experts from our European industry. Participation can be done remotely;
- Support FEDMA’s work on self-regulation, participate in the work on its code of conduct, and contribute to the dialogue between the industry and regulators;
- Working Groups with other experts from Europe and beyond to closely define FEDMA’s position;
- FEDMA’s Data Protection Summit – Held annually in the EU Parliament;
- Education Hub – Learn more about our DMA training opportunities;
- Use the FEDMA logo as a recognized seal of membership and search for a balanced approach to data.
Be a responsible actor
Be in the know about EU regulation affecting our industry
- General Data Protection Regulation (GDPR) implementation
- Digital Services Act (DSA) & Digital Markets Act (DMA)
- ePrivacy,
- Artificial Intelligence (AI)
- Consumer law (eg; Unfair Commercial Practices Directive, MCAD, Omnibus Directive)
- Digital and Data (eg. Data Act)
- Digital taxation
- Political Advertising
- Environmental impact of data-driven marketing activities
Self-Regulation
European Interactive Digital Advertising Alliance (EDAA)
FEDMA holds the vice-chairmanship of EDAA, which strives to the development of EDAA’s self-regulatory program for tailored advertising. The EDAA manages the AdChoices Icon and YourOnlineChoices.eu consumer choice platform in Europe.
European Advertising Standards Alliance (EASA)
FEDMA sits on the board of EASA, which collaborates with the development of advertising self-regulation in Europe. Ensuring cooperation between self-regulatory organizations in Europe and the work of FEDMA and the DMAs on the code of conduct. FEDMA is on the board of EASA.
International Chamber of Commerce (ICC)
FEDMA is part of the ICC and sits on its Marketing and Advertising Commission. We are currently involved in the 11th revision of the ICC Advertising and Marketing Communications Code, which seeks to protect consumers by clearly setting out the 'dos and don'ts' for responsible marketing to ensure legal, honest, decent and truthful communications and practices.
Global Data and Marketing Alliance (GDMA)
FEDMA’s Secretariat also manages the GDMA, which represents the values of data-driven marketing associations on a global scale and leads worldwide initiatives aimed at providing marketers with global trends, thought leadership and know-how on data-driven marketing and advertising across all sectors, disciplines and channels. The GDMA Global Privacy Principles establish a worldwide framework for customer communication that should underpin all legal and commercial approaches. They are designed as an instrument of best practice and are intended to serve as a guide for self-regulation and legislation.
FEDMA Code of Conduct
Review of the FEDMA code of conduct to the new legal framework on data protection and to the new industry practices. On-going dialogue with the European Data Protection Board (and national Data Protection Authorities), the European Commission and other stakeholders.
