ABOUT US
Who we are
The role of FEDMA
The Federation of European Data and Marketing (FEDMA) is one of the most respected and influential advocacy trade associations in Brussels on all matters related to privacy, consumer protection and data-driven marketing. Our objective is to promote and protect the European data driven marketing industry by creating greater acceptance and usage of data marketing by European consumers and business communities.
FEDMA develops ethical standards for the industry to ensure greater consumer trust, and fights for the freedom of communication by encouraging European institutions to ensure a healthy commercial and legislative environment within which the industry may operate and develop.
We operate thanks to the participation of its network of national Data Marketing Associations (DMAs) across Europe and significant companies that have an interest in influencing EU legislation.
Data-Driven Marketing
Data-driven marketing is a vital component of the European economy, annually contributing billions of Euros across the 27 member states and the UK. Businesses use data-driven marketing to talk directly to existing and potential customers to promote products or services. It allows them to target people with a personalized message, in a cost-effective way to generate sales, builds long-lasting relationships with customers, and raises brand awareness. It’s a data-driven industry that relies on data to deliver targeted, relevant, timely messages and enhance the customer’s experience. The industry has a large presence offline and online, in the form of advertising mail, mobile, email, social media, online, and telemarketing. FEDMA’s members use data for effective marketing and improved customer experience through all communications channels. FEDMA’s members cover the full customer value chain for prospects and existing customers, from data analysis to performances.
ABOUT US
DMA Members
ABOUT US
Industry Members
Board Members
DR. SACHIKO SCHEUING
- European Privacy Officer at ACXIOM
- Co-Chair, FEDMA
MR. CHRIS COMBEMALE
- CEO of the DMA UK
- Co-Chair, FEDMA
MR. AXEL TANDBERG
- CEO and Founder, Tandberg & Partners AB
- Treasurer, FEDMA
- Chair of the FEDMA Legal Affairs Committee
MR. EMANUEL BRANDIS
- Managing Partner, W1 OMNICHANNEL MARKETING
MR. DIDIER FARGE
- President of the Strategic Committee of DMA France
- CEO Conexance, now part of Choreograph ( Group M ) (WPP)
MR. MATTIAS GRUNDSTRÖM
- Head of Legal and Public Affairs SWEDMA (Swedish DMA)
MR. JOACHIM FAUTH
- Legal Director at Reader’s Digest Verlag Das Beste GmbH
- Vice Chair of the FEDMA Legal Affairs Committee
MR. MARTIN NITSCHE
- President of the Deutscher Dialogmarketing Verband e. V. (German DMA)
- Founder and Managing Partner at Solveta GmbH
MR. FABRIZIO VIGO
- Vice-Chair of DMA Italia
- Co-founder and CEO of SevenData
The FEDMA Team
ROBIN DE WOUTERS
- Director General, CIPP/E
Before joining FEDMA, Robin was the Communication Coordinator at the European Interactive Digital Advertising Alliance (EDAA). He carries a strong background in communication and public relations, spanning from the private, non-profit and institutional spheres. He previously worked in the field of human rights with Euromed Rights, the ONE Campaign and the United Nations. Robin was elected as the Vice-Chair of the Board of the European Interactive Digital Advertising Alliance (EDAA) in 2022.
Book a meeting with Robin here.
ENRICO GIROTTO
- Director for Public Affairs
Enrico is a Public Affairs professional specializing in digital policies at the EU and international level. Prior to his role at FEDMA, Enrico worked as a Consultant at Grayling where he advised companies and trade associations on their public affairs strategies in areas related to online platforms, Big Data, data protection, Artificial Intelligence and digital taxation. Enrico was elected to the Board of the European Advertising Standards Alliance (EASA).
NATACHA PICOITO DO CARMO
- Policy Executive
Natacha has a Master's degree in International Relations from the Université Libre de Bruxelles (ULB). Beyond her academic achievements, Natacha has practical experience in the European Union, having served as a trainee for an EU federation where she honed skills in advocacy, knowledge building, communications, and networking at the EU level. A polyglot, she fluently speaks in French, English, and Portuguese and she possesses a basic understanding of both Spanish and Italian.
