FEDMA Welcomes Certified Senders Alliance (CSA)

The FEDMA community is delighted to join forces with CSA to strive for a better and stronger email marketing industry and promote efficient self-regulation.

The Certified Senders Alliance is a service of the eco Association of the Internet Industry, in cooperation with the German Dialogue Marketing Association (DDV). Since its foundation in 2004, the CSA has acted as a neutral interface between mailbox providers and senders of commercial emails. The goal is to enhance the quality of commercial emails such as newsletters, invoices and order confirmations, while protecting email recipients. To achieve this goal, the CSA develops and establishes quality standards for commercial emailing, thereby actively contributing to the protection of users and strengthening the email communication channel.

The CSA intervenes in instances where there are no existing laws or where the implementation of these laws is not fully effective in practice. Certified senders commit to adhering to the CSA Criteria and thus to the protection of the email ecosystem. In return, they receive benefits and transparency. By complying with the CSA Criteria, the incoming email traffic for mailbox providers is improved and users are protected. Mailbox providers can transparently and reliably track which companies are behind specific IP addresses and, where necessary, can tighten the spam filters without blocking desired emails.

To read more on how you can contribute to a healthy email ecosystem, visit their certification process here.

The CSA is also hosting its annual Email Summit, Trust Fuels the Future, on 22-24 April in Cologne.