Unlocking AI Growth: a pragmatic approach to GDPR interpretation

In a joint statement today alongside 14 leading European and national trade associations, FEDMA urged the European Data Protection Board (EDPB) to adopt a balanced and pragmatic interpretation of the General Data Protection Regulation (GDPR) to foster the growth and deployment of AI "made in Europe".

AI technologies have enormous potential, both in terms of economic benefits and in terms of enhancing Europe’s global competitiveness. However, as highlighted in “The future of European competitiveness” (Draghi report), the interplay between the enforcement of the GDPR and the AI Act is a source of uncertainty that could hinder the growth of AI in Europe and undermine its aspirations to lead in AI innovation.

The upcoming EDPB Opinion can determine how effectively Europe can harness the full potential of AI while ensuring the availability of AI that reflects European values. In this context, we urge the EDPB to adopt a practical and realistic approach that reflects the vast spectrum of technological realities while ensuring robust safeguards for fundamental rights.

Read the full Joint Statement here.