[FEDMA Webinar] Beyond Green: Expanding Sustainability in Marketing Practices

FEDMA will be hosting an insightful discussion on 6 of March featuring industry experts who will explore how businesses can integrate authentic sustainability into their marketing strategies.

Sustainability is no longer just a buzzword—it’s a crucial factor shaping consumer preferences and brand loyalty. While environmental responsibility remains a priority, today’s consumers expect businesses to embrace a broader definition of sustainability. Ethical sourcing, fair labor practices, and inclusive marketing are all critical elements that contribute to a brand’s credibility and long-term success.

Meet Our Expert Panel:

• Eliane Dupret – Founder & CEO @Better Businesses & @Shifting Pact
• Tom Ridges – Founder & CEO @Herdify
• Jodie Hanrahan – Senior Media Account Director @Join the Dots
• Phoebe Cooper – Marketing Manager @RSPCA

Sustainability is more than a trend, it is an opportunity for brands to foster trust, loyalty, and long-term impact. Do not miss this engaging conversation with industry leaders as we look into actionable strategies for businesses looking to lead with purpose.

Register here.