Projects
Discover more about the main projects FEDMA is working on to support its members and advance the protection of data-driven marketing across Europe.
Educational Hub
The Educational Hub showcases educational and training efforts by our member Digital & Marketing Associations (DMAs) in Europe. It promotes knowledge sharing, collaboration, and innovation in direct, digital, and data-driven marketing. By consolidating DMAs' expertise, we offer a centralized platform for individuals and organizations to access valuable resources to expand their skills and stay updated with industry standards.
Legal Fact Pack
The latest edition of the FEDMA Legal Fact Pack is a comprehensive information pack containing essential facts on Data-Driven Marketing legislation in major European countries, including EU Member States, the UK, Switzerland, Turkey, and countries outside of Europe.
Sustainability Best Practices Guide
The Sustainability Best Practices Guide is a non-exhaustive and continuously evolving list of best practices relevant to the Data & Marketing Industry that tackle some environmental aspects of sustainability. Marketing companies have been increasingly recognizing the importance of environmental sustainability and have taken various initiatives and actions to reduce their environmental impact.
Code of Practice
FEDMA’s Code of Practice provides an interpretation of the European Data Protection Directive from 1995 in terms designed to be understood by direct marketers. The code was approved in 2003 by the Data Protection Authorities at the European level in Article 29 Working Party, making the FEDMA code a recognized interpretation of European data protection rules.
Education - PEEAC
The Pan-European Education and Assessment Committee’s (PEEAC) mission is to contribute to helping the European data and marketing industry with recruitment and availability of trained talent for companies to be more competitive in an increasingly interactive and data-driven ecosystem.
