POLICY AREA
Position Papers
FEDMA works for a thriving European data and marketing industry that balances privacy and innovation to cultivarte customer trust and sustainable long-term value.
By advocating for the interests of its members, FEDMA's policy initiatives revolve around four key areas: consumer protection, data transfers, digital economy, and privacy & data protection.
In addition, FEDMA offers a member-exclusive policy tracker that provides an up-to-date overview of the files included in the data-driven marketing spectrum. This tracker gives members insight into the latest and upcoming developments and offers an overview of what happens in the sector
Consumer Protection
FEDMA position paper on the withdrawal button in financial services contract Directive
20 March 2023FEDMA position paper on Digital fairness – fitness check on EU consumer law
16 March 2023FEDMA answer to the new Consumer Agenda public consultation
2 October 2020FEDMA additional paper for the new Consumer Agenda public consultation
2 October 2020
Data Transfers
Industry’s amendments on ePrivacy Croatian Presidency proposal for article 8
20 March 2020FEDMA paper on our support for ‘adequacy plus’ decision for the UK
30 August 2018FEDMA answer on building a data economy communication
27 April 2017ICDP co-signed letter on the free flow of data initiative to the Council of the European Union
4 December 2016Digital Economy
FEDMA position paper on the Data Act
5 July 2022FEDMA answer to the Digital Levy public consultation
12 April 2021FEDMA’s position on the proposal for a Digital Markets Act (DMA)
1 April 2021FEDMA’s position on the proposal for a Digital Services Act (DSA)
29 March 2021Privacy & Data Protection
FEDMA’s position paper on 5 years of GDPR
28 September 2023FEDMA position paper on GDPR procedural rules in cross-border cases
28 September 2023FEDMA’s input to the European Commission’s Call for Evidence on an initiative on procedural aspects of the GDPR
27 March 2023FEDMA response to the EDPB targeted consultation on the Guidelines 9/2022 on personal data breach notification under GDPR
29 November 2022
